How to Tell When You Have Enough Data to Act

Statistical principles for decision making

6 Minute Read

Marketing Attribution for Fun and Profit

How to measure whether your marketing is profitable

15 Minute Read

How to Analyze Your Predictable Data: Anomaly Detection

Noticing unexpected observations among an ocean of expected ones.
Featured on and @analyticbridge.

5 Minute Read

Customer Retention with Statistical Learning

Predicting if customers plan to leave and finding the best intervention

5 Minute Read

Using Data Science to Estimate Annual Cycles in Housing

Even in the housing market, some things are predictable.
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4 Minute Read

Better Estimation When Perfection Is Unlikely: A Bayesian Example

A simple formula that is hard to derive.

7 Minute Read

A Better Way to Rank a Huge Number of Things

Statistics & Crowd Sourced News

4 Minute Read